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Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. ProQuest Ebook Central. Please choose whether or not you want other users to be able to see on your profile that this library is a favorite of yours.
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Average Customer Review: 4. You can gradually assimilate and understand the basic concepts before moving on to more complex ideas and principles. The reader is taken through a steadily increasing learning curve but you should follow the order of the chapters as you progress through the book, analyse the examples and work through the problems, if you want to get a thorough understanding of those concepts. There is an important issue that needs to be addressed regarding the 6th edition, namely, the list of errors or "errata".
The Concept of the Learning Curve Example 2. Why Do Firms Diversify. What activities do we do. While the vertical boundaries of the firm discussed in Chapter 3 illustrate which activities the firm would perform itself and which it would leave to the market, the horizontal boundaries of the firm refer to the size how much of the total product market will the firm serve and scope what variety of products and services does the firm produce.
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